Marketing Executive

We are looking for a dynamic Medical Device Marketing Executive with 3–5 years of experience in pharmaceutical, medical device, or healthcare marketing. The ideal candidate will develop and execute marketing strategies to promote medical products, drive brand awareness, support sales teams, and achieve business growth while ensuring full regulatory compliance.

• Develop and implement integrated marketing plans for medical products/devices across digital and offline channels.
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
• Create and manage marketing content including brochures, product literature, email campaigns, social media posts, website content, and digital advertisements.
• Plan and execute product launches, promotional campaigns, CME events, workshops, and KOL (Key Opinion Leader) engagement activities.
• Collaborate closely with the sales team to provide marketing support, training materials, and sales tools.
• Manage marketing budgets, track campaign performance, and measure ROI using analytics tools.
• Maintain strong relationships with healthcare professionals, distributors, and internal stakeholders.
• Ensure all marketing materials and activities comply with applicable regulatory guidelines (CDSCO, Drugs & Cosmetics Act, or relevant medical device regulations).
• Monitor market trends, pricing strategies, and competitor activities to recommend timely actions.
• Prepare periodic marketing reports and present performance insights to management.

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, Pharmacy, or related field (MBA preferred).
• 3–5 years of proven experience in medical/pharmaceutical/medical device marketing.
• Strong understanding of healthcare marketing, product positioning, and promotional strategies.
• Hands-on experience with digital marketing tools (Google Ads, Meta Ads, email marketing platforms, SEO/SEM).
• Excellent written and verbal communication skills with the ability to create persuasive marketing content.
• Analytical mindset with experience in data-driven decision making and campaign performance tracking.
• Ability to work cross-functionally with sales, product, and regulatory teams.
• Knowledge of medical device or pharmaceutical industry regulations is highly desirable.
• Creative thinking, strong project management, and ability to handle multiple campaigns simultaneously.